A Lesson in Sales

This story is about how Kylie demonstrated how to sell.

Would you expect Kylie to be a marketer?

No, I would not have expected it either.

However, several years ago, I was working with Warner Bros.

One afternoon, I was asked if I would like to attend an event with Kylie.

She was massive in the UK at the time, so the answer was obviously YES!

It was not a public event but an internal promotion launch.

The launch was with, well, you would call them influencers today.

All to promote her new movie.

As I was with the Warner team, we met before the start.

She was polite, charming and very engaging.

Even to me, who she did not know from Adam.

After the introductions and small talk, she turned to the director in charge and said.

"OK, who are the important people I need to meet?"

The director then reeled off the top influencers who were attending.

No big deal?

But then the magic started.

For the next hour, Kylie made a point of meeting everyone on the list.

She was charming and engaged in conversation with each influencer, talked about them and made each feel special.

You could see from their faces how much they enjoyed meeting her.

All without talking about her new movie.

On leaving the event, the managing director of Warner Bros leaned over to me and said.

"That's how you sell!"

She focused on promoting her brand, and it created a fantastic experience.

The sales would follow.