What Makes
Propria.io Unique
The short answer is that we do not offer dull marketing to prospects and hope volume yields results.
Join the 3%
After 32 years in business, we know one solution will not solve your marketing challenges.
SEO, paid ads, email marketing, or content marketing alone will not cut the mustard.
That may be why 97% of businesses never change their marketing approach, using the same old techniques to achieve the same results.
Maybe it’s time to join the 3%; let me explain.
No blah, blah, blah!
Most agencies believe that marketing is a numbers game. Send 1,000 messages per day, and something will stick.
They report results while manipulating the data but do not get sales.
They fail to use touchpoints to create a more robust brand experience and gather important prospect data.
It’s all rather bland and blah, blah, blah.
The Results
The result is a futile effort.
1000 emails are sent daily using a template subject line and 300 trigger spam filters.
9% open rate.
Only one person is interested.
The client's sender's reputation suffers.
A Better Approach
Get Personal
We use a personal approach and a non-sales process to demonstrate how your service is perfect for your ideal clients.
The how . . .
We take the time to understand your services.
We use AI to identify your ideal clients.
We thoroughly research each prospect.
We create client-relatable touchpoints.
Send personal messages to each prospect.
Incorporate LinkedIn engagement, interactive guides, and other personal touches.
All while gathering valuable information on each prospect.
As prospects use interactive guides, we learn about their finances, objectives, purchasing intent, and other details.
The Nitty Gritty
Understanding Each Prospect
We take the time to understand each prospect to produce more effective messaging and interactions.
Random statements will not cut it; relevancy and specificity are key to icebreaker success. (Opening line)
This is how we do it
We check the analytical data our AI provides.
We read their LinkedIn profiles and posts.
We read any X posts.
We read their blog posts.
We listen to podcasts they have been on.
We call their mother! 😂
Touchpoints
Touchpoints are any media that a prospect encounters when engaging with your brand.
We use these to boost confidence in your brand and services.
Here is an example.
If Dave is in the building industry and receives an email from a consultant who consults on VAT in the construction industry, he may immediately recognise the significance and engage.
However, it may not be the best time for him, and he is dubious whether the consultant's services are worthwhile.
So, by giving free guides and other touchpoints, Dave is taken on a journey that demonstrates the benefits of the consultant in greater detail.
Messaging
We don't want to send 1000 emails to book 4 appointments.
Our ideal situation is to send 25 well-crafted emails, receive 15 responses, 10 positives, and get you 4 sales-qualified meetings.
We utilise icebreakers to make our emails feel less promotional and to offer the prospect something interesting to ponder before getting into the meat of the subject.
Icebreakers
A typical example
“I hope this email finds you well. I know your company uses blah blah blah.”
Our version
“I just watched your interview with Elon Musk, and I love your take on employing staff based on skills rather than anything else. Personally, I think it is better for business and staff morale.”
Generic copy will not cut it.
Now, don't get this wrong. By personalisation, I mean we make each email relatable and timely. We don't just add [[First name]] and other variables to the email subject lines.
People are more likely to respond to cold emails when they are very personal and relevant.
Are looking for an
agency that:
Calls prospects for you
Delivers a warm message
Nurtures your potential prospects
Consistently delivers top-notch leads
Offers data and insights on potential clients
Utilises guides and interactive lead magnets
Provides unlimited graphic design within the cost
Considers the brand's reputation while sending emails
Provides you with a team that speaks to your prospects for you