The Secret to Cold Emails


We can all agree that we all tend to ignore most unsolicited messages hitting our inbox. And for a good reason, too, most are irrelevant and have used the shotgun approach.


Shotgun Approach

The shotgun approach is to get a list of emails, send out your message and hope for a response. If you get a 1% hit rate, then send 100 times your requirement. A simple yet very ineffective idea.


The Secret

Instead of the shotgun approach, send something of interest to a prospect, something of real value.

If I get a message from someone I do not know, but it is of interest to me, I will engage just as quickly as I will hit the spam button if it's spam.


Dive Deeper

When I say "something of real value", I do not just mean a blanket message of general interest.

For example, don't just say, "do you need any SEO services, or I see you need some SEO work". Make it super-specific. "We specialise in SEO services for financial institutions and have been doing so for over 8 years".

I am sure you can see the difference, but this is only the first step; you should go deeper.


Even Deeper

How more attractive is this?

Dear Bill

Is SEO good for you?

We are specialists in SEO for financial institutions such as yours. We have created an interactive guide to enable financial organisations & companies to quickly see if SEO would help generate more leads and inquiries organically.

It's completely free, and the algorithm produces results tailored for your company.


I hope you find it helpful.



Of course, this is unrefined, but you can see it qualifies, gives value and creates engagement without shouting about your service.

If you would like to know more about how we can help you get to your perfect client, contact us today, we'd be happy to help.


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