Keep Your Content Simple


Changing times

How many of us can remember life before smartphones? When they first came to the market, I remember thinking, "How can you surf the net on the phone?!" Today it is the norm.

The way we use phones, tablets and computers has changed drastically over recent years and is set to change on what seems to be a daily basis.


Need to adapt

When advertising, creating content and building a website, it is essential to take how prospects engage with your content and adverts. On average, 63% of viewers will be doing so on their mobile devices?

With that in mind, you need to offer your content in a way that works well for all devices. So what does this mean in practice?


Best Practice

Let's take a webpage as an example. Your text copy needs to be short, concise and to the point. If you have long paragraphs or pages of text, your viewers will skim over this to images or bullet points. If they cannot find what they are looking for quickly, they will click away.


Here is an easy challenge that should help make the point;

Visit this page -

Now take a look at our home page -


Which is more engaging?


Now that you are aware of this element surf the web on your mobile and ask yourself which pages you interact with the most?



Websites are an easy way to showcase this vital point, but your social media, adverts, emails, landing pages and advertising should follow these guidelines.



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