Festival Case Study

 

We were approached by a long term client who was organising a large public Festival in 2020. The Festival was estimated to attract more than 100k visitors over three days.

 

The Brief

The brief was to develop a new website and booking system within a month of agreeing to work on the project. The client wanted a ticket system that did not require printing tickets whilst working in a poor cellular location.

The ticketing system needed to be paperless, enabling customers to buy several tickets online, receive those tickets, and produce them on their phones when attending the event. The system also needed security to prevent fraud as well as enable discounts.
The website brief was precise. The website needed to display every aspect of the Festival, including visitor information, impressive displays, numerous news feeds, and vast volumes of content about the vehicles and people attending the Festival.


The Festival had little or no social media or history to draw from, so it started from a standing start. The three platforms that were created were Facebook, Instagram and Twitter.
A high volume of unique content was created and posted through our automated social posting software. This enabled regular and attractive articles to be published, creating a significant public engagement level. The number of interactions and new likes grew into the thousands within a few weeks and continues to grow daily.

 

Summary

The Festival's management team worked closely with Tickety Boo to develop and expand the website. As a direct result of the Festival team planning to expand the Festival and using bespoke software, they have concentrated on providing services and more attractions for the visitors, thereby selling more tickets.

The Festival is a prime example of our flexible solution; Ticket Boo looked after the software, website, payment and marketing, leaving the Festival team to do what they do best and build a Festival to remember.

 

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